
Facebook Ads vs Google Ads: Which Is Better for African Businesses?
A direct comparison of Facebook Ads and Google Ads for businesses in Burundi, Rwanda, and Kenya. When to use each, costs, and which drives more customers.
ReadPractical digital marketing guides for businesses in Burundi and East Africa. No jargon — just advice you can use today.
All Articles

A direct comparison of Facebook Ads and Google Ads for businesses in Burundi, Rwanda, and Kenya. When to use each, costs, and which drives more customers.
Read
A practical guide for Burundian business owners who want to start getting customers from the internet. No technical experience needed.
Read
Beyond social media: why a website is the foundation of online visibility for businesses in Bujumbura and across Burundi.
Read
Full breakdown of advertising costs across Google, Facebook, Instagram, TikTok, and LinkedIn for businesses in Burundi, Rwanda, Kenya, Uganda, and Tanzania.
Read
A complete guide to Local SEO for businesses in East Africa. Learn how to appear first when customers search for your services.
Read
How to turn WhatsApp from a chat app into a sales machine. Using catalogs, labels, and broadcast lists effectively.
Read
Trust is the currency of the internet. Learn the 3 signals that tell customers your business is legitimate and safe.
Read