Dominate Facebook & Instagram in East Africa
With 50M+ active users on Facebook and Instagram in East Africa, your customers are scrolling right now. We create thumb-stopping ads that convert.
Why Meta in East Africa
Facebook: #1 social platform (80% penetration)
Instagram: Growing rapidly among urban youth
WhatsApp: Direct conversation channel
Lower CPMs vs global markets
Campaign Types
Brand Awareness
Reach new audiences at scale
Lead Generation
Capture contacts directly
Traffic
Drive visitors to your website
Conversions
Optimize for purchases
Messages
WhatsApp/Messenger engagement
Video Views
Content engagement
Targeting Precision
WhatsApp Integration
Click-to-WhatsApp ads get 3x higher conversion in EA markets
Featured Case Study
Tanzanian Fashion Brand
Video carousel ads + Stories + retargeting
$12 ROAS, 25,000 new customers in 6 months
Pricing
- Management: 15-20% of ad spend
- Creative production available upon your budget
- One-time setup: pixel, catalog & audience configuration
Why Facebook and Instagram Ads Dominate in East Africa
Facebook has over 15 million active users in East Africa. Instagram is the fastest-growing platform among 18–35 year olds in Burundi and Rwanda. Together, they offer unmatched reach for businesses that want to build brand awareness and generate leads in the region.
What makes Meta Ads powerful is the targeting. You can show your ad specifically to women aged 25–40 in Bujumbura who have shown interest in fashion. Or target business owners in Kigali who follow entrepreneurship pages. Or reach every parent within 10 kilometres of your school. No billboard or radio ad can match this precision.
We specialise in WhatsApp-click ads — a format that works exceptionally well in East Africa where WhatsApp is the primary business communication tool. Instead of sending people to a website, your ad opens a WhatsApp conversation directly. The customer asks their question, you reply, and the sale happens — all within a chat. For businesses like restaurants in Bujumbura's city centre or delivery services in Nairobi, this format consistently delivers the lowest cost per lead.
Creative matters as much as targeting. We produce ad visuals and videos that reflect how people actually live in the region — real environments, local languages, familiar scenarios. Ads that feel authentic consistently outperform polished corporate creative. We test multiple variations and scale the winners, so your budget always works as hard as possible.