Capture High-Intent Buyers When They're Searching
Stop losing customers to competitors. We optimize Google Ads campaigns to appear at the top when East African customers search for your products.
Why Google Ads for East Africa
- Rising search volume - Google is #1 in EA
- Lower competition vs Western markets
- High intent - active searchers ready to buy
- Cost-effective CPCs: $0.50-$3 average
Campaign Types We Manage
Search Ads
Capture intent when customers search
Display Network
Build brand awareness across the web
YouTube Ads
Video engagement at scale
Shopping Ads
E-commerce product listings
Performance Max
Automated optimization across all channels
Our Process
Keyword Research
Local search behavior analysis
Ad Copy
Culturally relevant messaging
Landing Pages
Optimized for mobile conversions
Bid Strategy
Smart bidding for EA markets
Tracking
Full conversion tracking
Featured Case Study
Kenyan E-commerce Store
High bounce rate (75%), poor ROAS (1.5x), competing with established players
Localized keyword strategy targeting Swahili and English terms, mobile-optimized landing pages, aggressive retargeting
340% ROAS, 65% CPC reduction
Transparent Pricing
- Management Fee: 15-20% of ad spend
- One-time setup fee
- No long-term contracts — cancel any time
Frequently Asked Questions
How Google Ads Works for Businesses in Burundi and East Africa
Google processes over 8 billion searches every day. In East Africa, search volume has grown over 40% in the past three years as smartphone adoption accelerates. When someone in Bujumbura types 'best hotel near me' or a business owner in Kigali searches 'accounting software', Google Ads lets you appear at the very top of those results — above every organic listing.
The advantage for businesses operating in Burundi, Rwanda, and Kenya is cost. While a click on 'lawyer near me' costs $5–$50 in London, the same click in Bujumbura costs $0.10–$0.50. This means a modest monthly budget of $25–$50 can generate hundreds of clicks from people who are actively looking for exactly what you sell.
We structure every campaign around intent. Search campaigns capture people ready to buy. Display campaigns build awareness across thousands of local websites. YouTube pre-roll ads reach viewers watching content in Kirundi, French, and Swahili. And Performance Max campaigns use Google's AI to find conversions across all channels simultaneously.
Our process starts with keyword research specific to your market. We identify the exact terms your customers use — not generic global keywords, but phrases like 'livraison Bujumbura', 'plumber Kigali', or 'safari booking Nairobi'. Then we write ads that speak directly to those searchers, in their language, addressing their specific needs.