Real Numbers. Real Businesses.

Results East African Businesses Are Actually Getting

Not promises, not averages — these are real campaigns, real companies, measurable growth you can verify.

$2M+
Ad Spend Managed
4.1x
Average ROAS
100+
Businesses Served
5
Countries

Case Studies

🇰🇪KenyaRetail / E-commerce

Naivas Supermarket

Google Shopping + Meta Ads · Timeline: 5 months

400%
Revenue Growth
Before
KES 280K/month online orders
After
KES 1.4M/month online orders

The Challenge

Naivas had a growing brick-and-mortar presence in Kenya but minimal online sales. Their digital presence was limited to a Facebook page with low engagement.

The Strategy

We launched Google Shopping campaigns targeting "supermarket delivery Nairobi" and surrounding suburbs, combined with Meta carousel ads featuring weekly promotions. A Click-to-WhatsApp campaign drove customers directly to their order team.

Key Results

Monthly online orders grew from KES 280K to KES 1.4M
Average CPC of KES 12 ($0.09) on Google Shopping
WhatsApp order volume increased 3x from Meta campaigns
Campaign ROAS maintained above 4.2x throughout
🇹🇿TanzaniaFintech / Mobile Payments

Nala Money

Meta App Campaigns · Timeline: 4 months

41x
Install Growth
Before
200 app installs/month
After
8,200 app installs/month

The Challenge

Nala Money needed to rapidly grow their user base in Tanzania ahead of a funding round. Cost per install was too high on manual campaigns.

The Strategy

We rebuilt the campaign structure using Meta App Campaign optimization with lookalike audiences based on their top 1,000 users. Creative testing identified that video ads showing the "send money in seconds" use case outperformed all static formats.

Key Results

App installs grew from 200 to 8,200 per month
Cost per install reduced by 68% over 4 months
Video ads achieved 3.2x lower CPI vs static
Retention rate of new installs: 61% at Day 7
🇰🇪KenyaFinancial Services / Credit

Watu Credit

Google Ads Optimization · Timeline: 3 months

5.6x
ROAS Achieved
Before
$10K ad spend → 1.8x ROAS
After
$10K ad spend → 5.6x ROAS

The Challenge

Watu Credit was spending $10K/month on Google Ads but generating only 1.8x ROAS — barely above breakeven. Their campaigns had high CPCs and low Quality Scores.

The Strategy

We audited the full campaign structure and found major budget waste on broad match keywords. We restructured to exact and phrase match, rewrote ad copy to include specific CTA elements, and built dedicated landing pages for each loan product. Negative keyword lists eliminated 40% of irrelevant traffic.

Key Results

ROAS improved from 1.8x to 5.6x in 3 months
Average CPC reduced by 52% through Quality Score improvement
Conversion rate increased from 2.1% to 6.8%
Monthly loan applications from ads increased 3.4x

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