Chiffres Réels. Entreprises Réelles.

Les Résultats que les Entreprises Est-Africaines Obtiennent Vraiment

Pas des promesses, pas des moyennes — de vraies campagnes, de vraies entreprises, une croissance mesurable que vous pouvez vérifier.

$2M+
Ad Spend Managed
4.1x
Average ROAS
100+
Businesses Served
5
Countries

Études de cas

🇰🇪KenyaRetail / E-commerce

Naivas Supermarket

Google Shopping + Meta Ads · Durée: 5 months

400%
Revenue Growth
Avant
KES 280K/month online orders
Après
KES 1.4M/month online orders

Le Défi

Naivas had a growing brick-and-mortar presence in Kenya but minimal online sales. Their digital presence was limited to a Facebook page with low engagement.

La Stratégie

We launched Google Shopping campaigns targeting "supermarket delivery Nairobi" and surrounding suburbs, combined with Meta carousel ads featuring weekly promotions. A Click-to-WhatsApp campaign drove customers directly to their order team.

Résultats Clés

Monthly online orders grew from KES 280K to KES 1.4M
Average CPC of KES 12 ($0.09) on Google Shopping
WhatsApp order volume increased 3x from Meta campaigns
Campaign ROAS maintained above 4.2x throughout
🇹🇿TanzaniaFintech / Mobile Payments

Nala Money

Meta App Campaigns · Durée: 4 months

41x
Install Growth
Avant
200 app installs/month
Après
8,200 app installs/month

Le Défi

Nala Money needed to rapidly grow their user base in Tanzania ahead of a funding round. Cost per install was too high on manual campaigns.

La Stratégie

We rebuilt the campaign structure using Meta App Campaign optimization with lookalike audiences based on their top 1,000 users. Creative testing identified that video ads showing the "send money in seconds" use case outperformed all static formats.

Résultats Clés

App installs grew from 200 to 8,200 per month
Cost per install reduced by 68% over 4 months
Video ads achieved 3.2x lower CPI vs static
Retention rate of new installs: 61% at Day 7
🇰🇪KenyaFinancial Services / Credit

Watu Credit

Google Ads Optimization · Durée: 3 months

5.6x
ROAS Achieved
Avant
$10K ad spend → 1.8x ROAS
Après
$10K ad spend → 5.6x ROAS

Le Défi

Watu Credit was spending $10K/month on Google Ads but generating only 1.8x ROAS — barely above breakeven. Their campaigns had high CPCs and low Quality Scores.

La Stratégie

We audited the full campaign structure and found major budget waste on broad match keywords. We restructured to exact and phrase match, rewrote ad copy to include specific CTA elements, and built dedicated landing pages for each loan product. Negative keyword lists eliminated 40% of irrelevant traffic.

Résultats Clés

ROAS improved from 1.8x to 5.6x in 3 months
Average CPC reduced by 52% through Quality Score improvement
Conversion rate increased from 2.1% to 6.8%
Monthly loan applications from ads increased 3.4x

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